Showing posts with label Fashion. Show all posts
Showing posts with label Fashion. Show all posts

Thursday, 18 February 2010

H.O.H. T.Shirts.

I absolutely love these Henry Holland T-Shirts (click on the hyperlink to look at more). There are various abbreviations of phrases he uses (I know this, because I follow him on Twitter) - examples: C.T.F.O (Chill The F**k Out), D.F.W (Down For Whatever), K.M.T (Kiss My Teeth).

He's taken our generations textual lingo culture to a new level! I love them.

Tuesday, 26 January 2010

Buying Luxury Fashion in the Recession (2009).

Throughout the summer months, I slaved away completing a research project for my Masters, which looked into how people justify buying (debatably) unnecessary luxury fashion brands in the recession.

Since the credit crunch cast an unwelcome cloud over our spending, we’ve all had to cut back in one way or another. Some of us have vowed to ration our cocktail consumption; others have forgone their summer break. A wide number of leisure sectors have noted an inevitable decrease in sales; however the luxury fashion industry has experienced sustained and even rising profits since the recession hit.

The power of the fashion world is globally palpable, and this is a continuously increasing entity. A prime example comes from the online luxury fashion store Net-a-Porter, which has doubled in size annually since it opened in 2000. It has been seen that 2009, arguably the lowest trough of this recession, has kept on trend. According to the BrandZ Top 100 most valuable global brands, fashion labels Hermes, Gucci and Rolex are still experiencing brand value growth in double figures. Other reports show that Burberry has seen an increase of 12% in sales of the first quarter of this financial year and Mulberry’s sales are up 21%. The discrepancy here is obvious. Our purse strings are being forcibly tightened due to the current economic climate; however the purse that these strings are attached to is a brand new patent Miu Miu.

I studied vast amounts of literature that outlined possible motivations to buy luxury brands. Generally these fitted into three categories: individual motivations (including purchasing for pleasure and hedonism and purchasing to communicate one’s character), functional motivations (including purchasing for higher quality and uniqueness) and social motivations (purchasing for ostentatious reasons). From carrying out detailed research in the luxury fashion industry and consumer views, I predicted that both individual and functional motivations would be considerably more powerful than social motivations in the credit crunch as buying overtly flashy and expensive fashion goods is now being deemed ‘distasteful’.


I surveyed over a hundred people across twenty two countries, all of whom still regularly purchase luxury fashion brands. My results were as expected. Functional dimensions were found to be key motivations to purchase luxury fashion brands in the recession, with high quality being the most prominent motive, and the ‘individual’ motivation of buying for hedonistic reasons was still present. It appears that buying luxury fashion brands to be showy and ostentatious have been banished, with people caring less about what others think. The current design and marketing activities of concerned brands mirrors my findings, by enhancing functional and individual/experiential benefits and deleting anything pretentious.

My study infers that the meaning of luxury now holds a utilitarian definition of high quality and value, getting better produce for your money, which would validate why people are still purchasing luxury fashion brands in the recession. However, perusing the ever-busy Selfridges last week started to get me thinking. As much as it may be true that luxury fashion brands use better fabrics with more flattering cuts, is this really the reason we buy them? No one would admit to purchasing something because of how it made others view them, or because wearing an expensive brand communicated something positive about them, but I’m speculative that our love of buying designer labels has much more to do with a deluxe desire and the connotations of pricey fashion labels. I think people may be justifying their spending by saying it’s due to high quality and durability, but personally I think we buy designer for what it means, and our ‘rational’ justifications are to diminish the guilt we feel every time we dismissively pin up our gas bill, reach for our gorgeous-couldn’t-live-without Burberry trench and make a sharp exit.

Saturday, 23 January 2010

wanna party?



Look what I bought! This is a House of Holland collaboration with Pretty Polly - which I'm sure you're aware of. Love all the tights in this range but these are just AMAZE!!!



I got them off ASOS - alongside a few other gems. Quite ironic really - as I'm barely leaving the house at the moment. So not really partying - but when I do they will make an appearance! I love the playful nature of these HoH's designs - I can completely see why my BFF Darren is in love with Henry Holland ;-)



Friday, 15 January 2010

Carrie Bradshaw: My most important person of the noughties.


By the time the new millennium approached, I’d been watching the American sitcom, ‘Sex and the City’ for a year. It was such a fresh concept for television, something that finally displayed the somewhat guilty pleasures and aspirations of women. They covered topics we only divulge with our inner circle, they liberated us by being honest, outspoken and completely outrageous. Carrie Bradshaw, the focal character of Sex and the City, spearheaded all possible connotations of the show.

First and foremost, she was at the forefront of decedent fashion – resulting in a cultish frenzy amongst women globally. Suddenly, Manolo Blahnik, Dolce & Gabbana and a plethora of other designer labels became intensely desired. It’s not Carrie’s expensive taste that makes me view her as imperative to this decade (although this could explain the state of the economy if people have taken heed); it is her ability to be individual through her style. Carrie Bradshaw was always herself and always original in the clothes she wore, giving confidence to others to do the same. Fashion is about creativity and self expression; and as a character she gave inspiration to all and communicated the liberty of being yourself.

As is evident in the show’s title, another regular topic covered was sex. Sex, love and relationships. The show accurately pinpointed the new wave of the decade: the end of romance. Instead of wining and dining and wooing, we’d entered an age of nailing and bailing. Sexual freedom reached a new stratum in the noughties, and although I don’t personally feel that this is something to be celebrated, the show tackled a common occurrence in society. I always admired Carrie’s desire to fall in all-consuming, powerfully infinite love. Her quest to find Mr. Right was both amusing and relatable. It was a comfort to know that all women go through woes with their romantic life – and although her decisions may not always be wise or advisable to follow, it was reassuring to know that even the most luxurious of women have the same problems.

Carrie Bradshaw is also an apt symbol of female independence. Living alone, having a lucrative career and being a strong single female. She has been a positive role model (minus the smoking, casual sex and shoe addiction) for women – to demonstrate that you can go it alone and be successful. Female independence has progressed greatly throughout the noughties with an increase of single mums, career women and a consequent decrease in ‘needing’ a man. One of the most memorable quotes for me was in the last ever episode, “the most exciting, challenging and significant relationship of all is the one you have with yourself.” I find this a realisation, as I know I often forget the merit of autonomy.

Carrie Bradshaw has become an iconic character of the decade. She has been a virtual companion, experiencing the things that all women go through, giving comfort and a sense of light hearted humour to all who watched her. Finally, women have their own MOTD, their own Top Gear – in the form of lustful gratification, designer labels, the beauty of independence and a cosmopolitan to wash it all down with. Watching the show was a welcomed escapism, taking women to their wildest fantisies of the high life yet holding morals that were universally applicable. Carrie Bradshaw not only brought refuge and reassurance to women, she also aided the show to cover everything in relevance in the noughties. Through this decade she has entertained, supported and been absolutely fabulous till the end.

Tuesday, 12 January 2010

Oh lord, won't you buy me some Louise goldins?



Oh Lord, won't you buy me some Louise Goldins. My friends all drive Porsches, I must make amends.Worked hard all my lifetime, no help from my friends,So OH LORD, won't you buy me some Lousie Goldins?! (PLEASE)

Wah Nails.





I came across WAH Magazine on Twitter, and saw they do nails... WAH Nails... amazing nails!!!! Honestly, I've never seen anything quite like them! They are so incredibly gorgeous and I can't believe they can do such intricate details on such small surfaces. These girls are so so talented!! I am going to go as a birthday treat to myself, definitely. I'll get leopard without a shadow of a doubt.

Tuesday, 4 August 2009

Prim. Aug/Sep.


prim. Magazine just keeps getting better and better - and I am so lucky to be able to write for them. This issue seriously excels itself - the layouts alone are out of this world. The shoots are so artistically driven and so compelling to look at - it helps you to think of fashion in different realms. There are some really brilliant features this issue. I wrote about Ventury's new couture furniture line, named Divine. It was so interesting to write. If you don't read prim. -- then start. It's brilliant.

Tuesday, 21 July 2009

Gotta get you into my life.


Alexander McQueen - stop it.

Tuesday, 14 July 2009

Shoe Lust.


I just wanted to dedicate a post to Henry Holland - Henry, I love your Pradas. Amaze.

Monday, 13 July 2009

Craig McDean.



Craig McDean's photography blows my mind. British born fashion photographer. Previously featured in some of my favourite magazines (e.g. i-D, VOGUE). He has photographed for some of the best designers, and celebrities - some stunningly creative celebrity shoots (see above). Now McDean lives in New York and is represented by Art + Commerce.

I love the playful creativity McDean relays. His shots are so edgy and they compel you to look at every detail. Constantly thinking outside the box, in my opinion, he has the ability to convey motion, feeling and character through his work. Consequently making a statement that has a powerful meaning. FIERCE.

Thursday, 9 July 2009

FutureClaw Magazine.









(Close up of above page.. GORGE textures!)






FutureClaw is a really cool mag, from Vermont - USA. What attracts me to this arts/culture/fashion publication, is it's apparent size. I know it's said that size doesn't matter - but come on - it helps. FutureClaw measures a hefty 12 x 15 inches (a normal fashion mag measures 8.5 x 11)and apparently contains pages of luscious glossy high quality paper (I wouldn't know, as I've only read the digital version). I love the concept of a broadsheet arts mag, as I feel it would very much add to the experience. As you can see by the pictures I've added, the layouts are really edgy, incorporating artistically driven shoots, with pages that are pure texture (my favourite). The content is very interesting and progressive.


Speaking of cool magazines, I am really enjoying my internship at Chic Today, I have so much to learn, but I am loving coming up with new ideas each week, and having direction on what I need to do to produce a catchy, well-written article. My second article got published this morning, which is on Le Whif - chocolate you inhale instead of eat!

Thursday, 21 May 2009

prim. Magazine.







prim. magazine is a digital magazine that has been running for less than a year, covering the latest trends and newcomers in fashion, art, and music on a sometimes global scale - and I am extremely thankful for the cool online vintage store ads! The creator and editor goes by the name of Kristin and is from New York. She is fabulous and has accomplished a considerable amount at age 15. She has featured in magazines such as French Glamour, Italian Elle and Pulse, and is very much an inspiration with regard to showcasing hidden treasures of popular culture and hosting it to readers with some of the coolest layouts I have seen. A lot more design driven than a lot of generic fashion pages, with whole pages used for titles in varying typefaces - making the magazine itself look like a piece of art. I am really into this magazine, and the more people who read it the better.


Kristin, prim. editor. Pulse photoshoot.

Thursday, 26 March 2009

It's all about the SHOES...


TOPSHOP is coming out with some amazing shoes at the moment. I really want them all. I LOVE the top designs, extremely reminiscent of Yves Saint Laurent designs we've seen recently. Being only 5"2 (and a quarter) I am very pleased of the platform trend staying on, and although I cant afford to buy them all, I think there will have to be several purchases for summer.

Monday, 2 March 2009

Missoni A/W 09.




I am completely in love with this collection. Love the colours, love the Olsen-like layering, LOVE the scarfs! A range of humongous scarfs is definately going to be in my A/W wardrobe.



Saturday, 28 February 2009

Tom Binns.

Recently seen on Michelle Obama, Tom Binns' jewellery is so utterly amazing, that it makes me want to beg, borrow and steal to purchase. He mixes innovative design with re-mastered vintage pieces and just generally rules the earth. Which collection is my favourite? Maybe 'Real Deal' but its very hard to say, as it really is all amaze. I've been looking to get a massive multi layer diamond necklace. If only these were in my price range. I think the main reason I totally adore this designer is because he uses skulls in his pieces. I also love his use of hearts - and really REALLY want 18KT chain of events bracelet. When it comes to jewels, I am in total agreement with bigger is better, and Binns' use of layering, with loads and loads of chains interlinking is just simply perfect in my eyes. His edgy style would be PERFECT for the SS season, to go against lighter pastels and florals, but also with the more bolder firey colours of the season.









Alberta Ferretti. S/S 09.


Photos: style.com


Beautifully elegant and decedent, Alberta Ferretti's designs are always the height of femininity. With hints of Grecian and strong 20s influences throughout the pieces, I think this collection adds a little extra to the girly, floaty chiffon seen throughout the S/S catwalks. I love the use of colour, with luxurious golds and silver/lilac and blue tones and I'm always a fan of a bit of tassle.

Digital Clutch.





Photo: vogue.co.uk







Yes, I have actually died and gone to heaven.




Vivienne Tam has teamed up with HP to make a clutch.... that is a computer.... I just don't know what more I could ask for in life? Combining my two most utter loves, this concept just blows me away. This floral fashion accessory (very SS 09 compatible) allows a high Internet speed and contains a webcam, so when you are out strutting with clutch in hand, you can simply flip it open and send an email, or check your facebook (if only I could). This is one of the coolest things I've seen in a while. But one question - where do I put my blackberry and keys??? I'll have to get a matching bum bag..







Paris Paris