Saturday, 4 April 2009


/M/A/S/H/ Australia did the re branding for this fashion online retailer, who sell vintage pieces. I love the typeface of the identity. It's clean, smooth and classic, but with a slight idiosyncricity that adds a slight flair, with the flick of the R. I really like these abstract graphics on the business card. I think it oozes modernity, and edge, whilst maintaining that classic, quality feel - aided by the monochrome style.

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