Friday, 31 July 2009

Yvonne Niewerth.

German graphic designer, Yvonne Niewerth was the topic of my most recent article for Chic Today. She's come up with the compelling concept of designing 30 different pudding packages for "every kind of pudding buyer" - - as you can see in the image directly above. As you will know if you read my article, this was done on the premise that we purchase in line with our identity, so by giving consumers a range of possible packaging designs, people are more able to express their image. Really interesting stuff, but I'm still unsure whether I think it would ever work - although it's obvious that I think package design is extremely important and more influential on purchases than we're ever conscious of.
Putting these psychological constructs aside, I did some research into Niewerth's design work, and I really love her stuff. On her portfolio, there's a lot of work on books - really nice type and design within books -- I mean I don't know what these books are about, because my German isn't great (embarrassing memory flooding back, from when I said "ich heisse Tiddles" in German class...incorrect translation obv). I love this layering that can be seen in the web page of the top image. I'm starting to see this more and more - a kind of creative way of showing various examples of work than can be manipulated around the page. I love it. I love her feminine style, with the layering (again), the watercolour-esque tones and blotched textures, and the lovely fine type. I'd say lady-like yet edgy. A style I really am drawn to - - and irrespective of whether I think that having copious amounts of choice in pudding pack aesthetics is a good idea, the designs themselves are brilliant. I've been giving it a great deal of thought.. and I THINK I'd pick the black and white on the second row... or the colourful block type situation next door (even though I'm slightly over that type, it looks SO cool) - - so I wonder what that says about me..

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